AE Labs is a solo venture lab running one experiment per day: a real product idea, a live page, real ad traffic, and a waitlist. Ideas that earn genuine customer pull get built. Everything else gets killed — publicly, on this ledger.
| # | Experiment | Field | Status |
|---|---|---|---|
| 001 | EU Digital Product Passports for small brands — compliance without the enterprise budget. |
E-commerce / Regulation | ● LIVE |
| 002 | TableHold No-show protection for independent restaurants. Card holds, charged only on no-show. |
Hospitality / Fintech | ◐ IN QUEUE |
| 003 | AgentLog Audit trail and approval layer for AI agents working inside small businesses. |
AI / Trust | ◐ IN QUEUE |
| 004 | Undisclosed Ships next. Announced when live. |
— | ○ NEXT |
KILLED: 0 · SHORTLISTED: 0 · Updated as experiments run. Kill criteria are pre-committed before launch.
Nothing gets built until strangers show real intent — signups and pricing reservations, not opinions.
Every experiment launches with its failure thresholds written down first. No moving goalposts, no pet projects.
Joining costs nothing and charges nothing. If an experiment dies, its list is told honestly and deleted.
One email each week: what shipped, what the numbers said, what got killed and why. The unfiltered lab report.